One of the main challenges in this process is preparing the materials that make up the surfaces of rendered objects. The PBR (Physically Based Rendering) method uses multiple maps that define the physical properties of these materials, such as light interaction, reflectance, and texture. However, building and configuring these materials manually demands significant time and technical expertise.

Materiarch was created precisely to simplify this stage: to provide fully configured, ready-to-use PBR materials available at a single click. Its extensive library is organized by categories, covering everything from woods, stones, and metals to fabrics and special surfaces. It initially supports the Enscape software and its main compatible platforms, with plans to expand to other software as demand grows.

Materiarch’s mission is clear: to facilitate the work of architectural visualization professionals by delivering materials that combine quality, realism, and practicality, allowing artists to focus more on creativity rather than technicalities. Its core values include efficiency, innovation, quality, and a commitment to user productivity.

Its target audience includes architects, interior designers, 3D visualization studios, and freelancers, primarily aged 25 to 45, who seek speed and quality in their productions. Materiarch also positions itself as an important resource for students, helping to raise the technical standard of academic work.

Beyond materials, the company plans to expand its product range to include natural and artificial lighting systems, 3D blocks, and other utility files, with frequent updates to keep the library current and relevant.

Materiarch’s online platform offers a minimalist and sophisticated user experience, featuring a clean design, elegant typography, and a neutral color palette that highlights material textures. Navigation is intuitive, with filters, clear categories, and high-quality previews—including photos and videos that demonstrate the realism and practical application of the products.

In its business model, Materiarch operates with monthly, annual, and lifetime subscriptions, providing flexibility and continuous access to updates. Support is offered via email, video tutorials, and FAQs to ensure efficient user assistance.

With this positioning, Materiarch aims to establish itself as an international reference in the archviz materials market, offering innovative solutions that boost productivity and elevate the quality of digital architectural projects.